Klein, Naomi.
No Logo: Multinationals and the Appropriation of Meaning. / Naomi Klein. - LAPIS, 2001. - SIRS Enduring Issues 2002. Article 66. Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2002. Originally Published: No Logo: Multinationals and the Appropriation of Meaning, Spring 2001; pp. 13-16.
"If you want to be a successful global corporation then you need to stop producing products and start producing brand image," says Naomi Klein in this article about the latest trend in marketing: companies promoting their "corporate image" rather than their logos.
1522-3191;
Advertising--Social aspects.
Brand name products.
Business names.
Free trade.
Globalization.
International business enterprises.
Marketing.
AC1.S5
050
No Logo: Multinationals and the Appropriation of Meaning. / Naomi Klein. - LAPIS, 2001. - SIRS Enduring Issues 2002. Article 66. Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2002. Originally Published: No Logo: Multinationals and the Appropriation of Meaning, Spring 2001; pp. 13-16.
"If you want to be a successful global corporation then you need to stop producing products and start producing brand image," says Naomi Klein in this article about the latest trend in marketing: companies promoting their "corporate image" rather than their logos.
1522-3191;
Advertising--Social aspects.
Brand name products.
Business names.
Free trade.
Globalization.
International business enterprises.
Marketing.
AC1.S5
050