Gardyn, Rebecca.
Swap Meet. / Rebecca Gardyn. - Primedia Business Magazines & Media, Inc., 2001. - SIRS Enduring Issues 2002. Article 74. Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2002. Originally Published: Swap Meet, July 2001; pp. 50-55.
"Consumers increasingly demand that products, services, and advertising efforts be tailored to a market of one. And in many instances they are willing to swap their privacy for that level of customization. But first, marketers must prove they can be trusted to make a fair trade." (AMERICAN DEMOGRAPHICS) This article delves into what consumers are willing to give up, including personal information, in order to receive customized products and services.
1522-3191;
Consumer behavior.
Internet--Personal information.
Internet marketing.
Mass customization.
Privacy.
Retail trade.
Web personalization services.
Young consumers.
AC1.S5
050
Swap Meet. / Rebecca Gardyn. - Primedia Business Magazines & Media, Inc., 2001. - SIRS Enduring Issues 2002. Article 74. Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2002. Originally Published: Swap Meet, July 2001; pp. 50-55.
"Consumers increasingly demand that products, services, and advertising efforts be tailored to a market of one. And in many instances they are willing to swap their privacy for that level of customization. But first, marketers must prove they can be trusted to make a fair trade." (AMERICAN DEMOGRAPHICS) This article delves into what consumers are willing to give up, including personal information, in order to receive customized products and services.
1522-3191;
Consumer behavior.
Internet--Personal information.
Internet marketing.
Mass customization.
Privacy.
Retail trade.
Web personalization services.
Young consumers.
AC1.S5
050