Rabkin, Rhoda.
Children, Entertainment, and Marketing. / Rhoda Rabkin. - Policy Review, 2002. - SIRS Enduring Issues 2003. Article 75. Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2003. Originally Published: Children, Entertainment, and Marketing, June 2002; pp. 14+.
"Most American parents want to restrict children's access to entertainment glamorizing violence, sex, drug use, or vulgar language. Ideally, purveyors of 'mature' entertainment would voluntarily adhere to a code of advertising ethics." (CONSUMERS' RESEARCH) This article discusses mass marketing to children and its influence on the development of rating systems.
1522-3191;
Advertising and children.
Entertainment industry.
Mass media--Ratings.
Mass media and children.
Motion pictures--Rating.
Music--Censorship.
Target marketing.
AC1.S5
050
Children, Entertainment, and Marketing. / Rhoda Rabkin. - Policy Review, 2002. - SIRS Enduring Issues 2003. Article 75. Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2003. Originally Published: Children, Entertainment, and Marketing, June 2002; pp. 14+.
"Most American parents want to restrict children's access to entertainment glamorizing violence, sex, drug use, or vulgar language. Ideally, purveyors of 'mature' entertainment would voluntarily adhere to a code of advertising ethics." (CONSUMERS' RESEARCH) This article discusses mass marketing to children and its influence on the development of rating systems.
1522-3191;
Advertising and children.
Entertainment industry.
Mass media--Ratings.
Mass media and children.
Motion pictures--Rating.
Music--Censorship.
Target marketing.
AC1.S5
050