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Wharton, David.

The Future of Pro Sports--Generation Gap. / David Wharton. - Los Angeles Times Syndicate, 2002. - SIRS Enduring Issues 2003. Article 48. Institutions, 1522-3256; .

Articles Contained in SIRS Enduring Issues 2003. Originally Published: The Future of Pro Sports--Generation Gap, May 7, 2002; pp. D1+.

"Traditional sports are losing young fans to everything from video games to snowboarding. With fewer kids watching and, in some cases, playing, the industry is scrambling to be relevant to a generation unlike any that came before." (LOS ANGELES TIMES) This article examines how traditional sports are losing fans from today's younger generation.

1522-3256;


Arena Football League.


Professional sports.
Sports spectators.
Television broadcasting of sports.
Television viewers.
Youth--Attitudes.

AC1.S5

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