Elmore, Charles,
What You Need to Know About Pill Pitchers. Charles Elmore. - Palm Beach Post, 2003. - SIRS Enduring Issues 2004. Article 69, Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2004. Originally Published: What You Need to Know About Pill Pitchers, April 20, 2003; pp. 1C+.
"Golfing legend Jack Nicklaus suggests you ask your doctor about the blood pressure medicine he uses. NFL coach Dan Reeves urges you to check out the cholesterol drug that worked for him. Skater Dorothy Hamill is happy to recommend an arthritis medication. And baseball star Rafael Palmeiro isn't uncomfortable extolling the wonders of Viagra. Sports stars are pushing pills like never before, and America is snapping them up in record numbers." (PALM BEACH POST) This article discusses how the use of sports stars to endorse medicines delights "drug companies, which rake in the profits," and worries "medical experts, who find problems with the practice."
1522-3191;
Advertising--Drugs
Athletes--Attitudes
Consumer protection
Drugs--Law and legislation
Endorsements in advertising
Pharmaceutical ethics
Pharmaceutical industry
Prescription drugs
AC1.S5
050
What You Need to Know About Pill Pitchers. Charles Elmore. - Palm Beach Post, 2003. - SIRS Enduring Issues 2004. Article 69, Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2004. Originally Published: What You Need to Know About Pill Pitchers, April 20, 2003; pp. 1C+.
"Golfing legend Jack Nicklaus suggests you ask your doctor about the blood pressure medicine he uses. NFL coach Dan Reeves urges you to check out the cholesterol drug that worked for him. Skater Dorothy Hamill is happy to recommend an arthritis medication. And baseball star Rafael Palmeiro isn't uncomfortable extolling the wonders of Viagra. Sports stars are pushing pills like never before, and America is snapping them up in record numbers." (PALM BEACH POST) This article discusses how the use of sports stars to endorse medicines delights "drug companies, which rake in the profits," and worries "medical experts, who find problems with the practice."
1522-3191;
Advertising--Drugs
Athletes--Attitudes
Consumer protection
Drugs--Law and legislation
Endorsements in advertising
Pharmaceutical ethics
Pharmaceutical industry
Prescription drugs
AC1.S5
050