Hoag, Christina,
Hispanics' Brand Loyalty Is Marketers' Dream. Christina Hoag. - Miami Herald, 2003. - SIRS Enduring Issues 2004. Article 70, Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2004. Originally Published: Hispanics' Brand Loyalty Is Marketers' Dream, April 24, 2003; pp. n.p..
"Studies show that brands are more important to Hispanic consumers than other groups. More importantly for marketers, Hispanics are more brand loyal." (MIAMI HERALD) This article discusses brand loyalty among the Hispanic population, suggesting that it "is just one of a number of Hispanic consumer patterns that veer from the general market" and that "recognizing them...is key to tapping into the burgeoning buying power of Hispanics."
1522-3191;
Advertising--Psychological aspects
Advertising campaigns
Brand choice
Consumer behavior
Hispanic American consumers
Hispanic Americans--Attitudes
Marketing research
Retail trade
Target marketing
AC1.S5
050
Hispanics' Brand Loyalty Is Marketers' Dream. Christina Hoag. - Miami Herald, 2003. - SIRS Enduring Issues 2004. Article 70, Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2004. Originally Published: Hispanics' Brand Loyalty Is Marketers' Dream, April 24, 2003; pp. n.p..
"Studies show that brands are more important to Hispanic consumers than other groups. More importantly for marketers, Hispanics are more brand loyal." (MIAMI HERALD) This article discusses brand loyalty among the Hispanic population, suggesting that it "is just one of a number of Hispanic consumer patterns that veer from the general market" and that "recognizing them...is key to tapping into the burgeoning buying power of Hispanics."
1522-3191;
Advertising--Psychological aspects
Advertising campaigns
Brand choice
Consumer behavior
Hispanic American consumers
Hispanic Americans--Attitudes
Marketing research
Retail trade
Target marketing
AC1.S5
050