D'Innocenzio, Anne,
Retailers See Potential in Growing Latino Population. Anne D'Innocenzio. - Los Angeles Times, 2003. - SIRS Enduring Issues 2004. Article 70, Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2004. Originally Published: Retailers See Potential in Growing Latino Population, May 19, 2003; pp. C3.
"Many merchants have sought out the Latino customer for years. But the overall industry found after the release of the 2000 census that it had underestimated the size of the Latino population, which had surged by 58% to 35.3 million during the 1990s, with the largest numbers concentrated around Los Angeles and New York. The nation's Latinos represented an opportunity for retail sales growth." (LOS ANGELES TIMES) This article discusses retailers' focus on the Latino population, a demographic group frequently overlooked in the past.
1522-3191;
Advertising campaigns
Consumers--Research
Hispanic American consumers
Internet shopping
Marketing research
Retail trade
Target marketing
AC1.S5
050
Retailers See Potential in Growing Latino Population. Anne D'Innocenzio. - Los Angeles Times, 2003. - SIRS Enduring Issues 2004. Article 70, Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2004. Originally Published: Retailers See Potential in Growing Latino Population, May 19, 2003; pp. C3.
"Many merchants have sought out the Latino customer for years. But the overall industry found after the release of the 2000 census that it had underestimated the size of the Latino population, which had surged by 58% to 35.3 million during the 1990s, with the largest numbers concentrated around Los Angeles and New York. The nation's Latinos represented an opportunity for retail sales growth." (LOS ANGELES TIMES) This article discusses retailers' focus on the Latino population, a demographic group frequently overlooked in the past.
1522-3191;
Advertising campaigns
Consumers--Research
Hispanic American consumers
Internet shopping
Marketing research
Retail trade
Target marketing
AC1.S5
050