Raghunathan, Anuradha,
As a Generation Ages, Companies Line Up to Offer Variety of Services. Anuradha Raghunathan. - Dallas Morning News, 2003. - SIRS Enduring Issues 2004. Article 60, Family, 1522-3213; .
Articles Contained in SIRS Enduring Issues 2004. Originally Published: As a Generation Ages, Companies Line Up to Offer Variety of Services, Sept. 4, 2003; pp. n.p..
"Baby boomers have long held sway over corporate America, powering the development of such things as Hula Hoops, fast food and mutual funds. Now, with the first boomers starting to retire, companies are hiring consultants, creating departments and making strategic acquisitions, all in an attempt to appeal to the retirement-age needs of their favorite demographic group." (DALLAS MORNING NEWS) This article details how companies hope to benefit from the spending power of the aging baby boomer generation.
1522-3213;
Aged consumers
Baby boom generation (1946-1964)
Business planning
Demographic transition
Lifestyles
Medical care--Forecasting
Retirement--Planning
Target marketing
AC1.S5
050
As a Generation Ages, Companies Line Up to Offer Variety of Services. Anuradha Raghunathan. - Dallas Morning News, 2003. - SIRS Enduring Issues 2004. Article 60, Family, 1522-3213; .
Articles Contained in SIRS Enduring Issues 2004. Originally Published: As a Generation Ages, Companies Line Up to Offer Variety of Services, Sept. 4, 2003; pp. n.p..
"Baby boomers have long held sway over corporate America, powering the development of such things as Hula Hoops, fast food and mutual funds. Now, with the first boomers starting to retire, companies are hiring consultants, creating departments and making strategic acquisitions, all in an attempt to appeal to the retirement-age needs of their favorite demographic group." (DALLAS MORNING NEWS) This article details how companies hope to benefit from the spending power of the aging baby boomer generation.
1522-3213;
Aged consumers
Baby boom generation (1946-1964)
Business planning
Demographic transition
Lifestyles
Medical care--Forecasting
Retirement--Planning
Target marketing
AC1.S5
050