Gladwell, Malcolm,
Big and Bad. Malcolm Gladwell. - New Yorker, 2004. - SIRS Enduring Issues 2005. Article 63, Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2005. Originally Published: Big and Bad, Jan. 12, 2004; pp. 28-33.
"In the history of the automotive industry, few things have been quite as unexpected as the rise of the S.U.V. Detroit is a town of engineers, and engineers like to believe that there is some connection between the success of a vehicle and its technical merits. But the S.U.V. boom was like Apple's bringing back the Macintosh, dressing it up in colorful plastic, and suddenly creating a new market. It made no sense to them....The truth, underneath all the rationalizations, seemed to be that S.U.V. buyers thought of big, heavy vehicles as safe: they found comfort in being surrounded by so much rubber and steel." (NEW YORKER) The author discusses "the puzzle of what has happened to the automobile world: feeling safe has become more important than actually being safe."
1522-3191;
Automobile industry and trade
Automobiles--Design and construction
Automobiles--Safety measures
Consumers--Attitudes
Sport utility vehicles
AC1.S5
050
Big and Bad. Malcolm Gladwell. - New Yorker, 2004. - SIRS Enduring Issues 2005. Article 63, Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2005. Originally Published: Big and Bad, Jan. 12, 2004; pp. 28-33.
"In the history of the automotive industry, few things have been quite as unexpected as the rise of the S.U.V. Detroit is a town of engineers, and engineers like to believe that there is some connection between the success of a vehicle and its technical merits. But the S.U.V. boom was like Apple's bringing back the Macintosh, dressing it up in colorful plastic, and suddenly creating a new market. It made no sense to them....The truth, underneath all the rationalizations, seemed to be that S.U.V. buyers thought of big, heavy vehicles as safe: they found comfort in being surrounded by so much rubber and steel." (NEW YORKER) The author discusses "the puzzle of what has happened to the automobile world: feeling safe has become more important than actually being safe."
1522-3191;
Automobile industry and trade
Automobiles--Design and construction
Automobiles--Safety measures
Consumers--Attitudes
Sport utility vehicles
AC1.S5
050