Weddle, David,
Swagland. David Weddle. - Los Angeles Times, 2005. - SIRS Enduring Issues 2006. Article 5, Human Relations, 1522-3248; .
Articles Contained in SIRS Enduring Issues 2006. Originally Published: Swagland, Jan. 16, 2005; pp. mag. sec. 14+.
"Swagland. It's not a mythical over-the-rainbow realm, an Eastern European country, a theme park. You might call it a state of mind, a wondrous alternate universe concocted by publicists, funded by corporations eager for media coverage of their wares and frequented by journalists who have cast off concerns about conflicts of interest and embraced a new creed of conspicuous consumption." (LOS ANGELES TIMES) This article examines the growing use of swag, or freebies handed out to journalists by publicists aiming to promote their product, and how some "ethicists argue that the proliferation of swag has undercut the integrity of the press, blurred the lines between advertising and editorial and encouraged some publications to mislead their readership."
1522-3248;
Ethical relativism
Free material
Gifts
Journalistic ethics
Journalists
AC1.S5
050
Swagland. David Weddle. - Los Angeles Times, 2005. - SIRS Enduring Issues 2006. Article 5, Human Relations, 1522-3248; .
Articles Contained in SIRS Enduring Issues 2006. Originally Published: Swagland, Jan. 16, 2005; pp. mag. sec. 14+.
"Swagland. It's not a mythical over-the-rainbow realm, an Eastern European country, a theme park. You might call it a state of mind, a wondrous alternate universe concocted by publicists, funded by corporations eager for media coverage of their wares and frequented by journalists who have cast off concerns about conflicts of interest and embraced a new creed of conspicuous consumption." (LOS ANGELES TIMES) This article examines the growing use of swag, or freebies handed out to journalists by publicists aiming to promote their product, and how some "ethicists argue that the proliferation of swag has undercut the integrity of the press, blurred the lines between advertising and editorial and encouraged some publications to mislead their readership."
1522-3248;
Ethical relativism
Free material
Gifts
Journalistic ethics
Journalists
AC1.S5
050