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Getting Inside Gen Y. / (Record no. 33423)

000 -LEADER
fixed length control field 01553cam a2200361 4500
001 - CONTROL NUMBER
control field 0000004955
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150716090954.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011109s xx 000 0 eng
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 1522-3213;
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number AC1.S5
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 050
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Paul, Pamela.
245 10 - TITLE STATEMENT
Title Getting Inside Gen Y. /
Statement of responsibility, etc. Pamela Paul.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Primedia Business Magazines & Media, Inc.,
Date of publication, distribution, etc. 2001.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title SIRS Enduring Issues 2002.
Number of part/section of a work Article 37.
Name of part/section of a work Family,
International Standard Serial Number 1522-3213;
500 ## - GENERAL NOTE
General note Articles Contained in SIRS Enduring Issues 2002.
500 ## - GENERAL NOTE
General note Originally Published: Getting Inside Gen Y, Sept. 2001; pp. 42-49.
520 ## - SUMMARY, ETC.
Summary, etc. "Marketers use psychographic analysis to determine how to reach different groups of people. What are the common sensibilities, hot buttons and cultural reference points of the nation's 71 million Gen Ys?" (AMERICAN DEMOGRAPHICS) This article highlights "the events that may have enough impact to become the defining moments for this generation.".
599 ## -
-- Records created from non-MARC resource.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element MTV Networks Incorporated.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Children
General subdivision Attitudes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Generation Y, 1979-1994.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Group identity.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Multiculturalism.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Presidents
General subdivision Election.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Reality television programs.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Scandals.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Talk shows.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Youth
General subdivision Attitudes.
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Littleton (Colorado)
Chronological subdivision School shootings, 1999.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SIRS Publishing, Inc.
Title of a work SIRS Enduring Issues 2002.
Name of part/section of a work Family.,
International Standard Serial Number 1522-3213.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Koha item type Lost status Damaged status Withdrawn status Current Location Full call number
2015-07-162015-07-16High School - old - to delete 2002-11-18Books   High School - old - to deleteREF SIRS

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