| 000 -LEADER |
|---|
| fixed length control field |
01326cam a2200265 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150716091020.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
021125s xx 000 0 eng |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
1522-3191; |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
AC1.S5 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
050 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Elliott, Stuart. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Hiding a Television Commercial in Plain View. / |
| Statement of responsibility, etc. |
Stuart Elliott. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
New York Times, |
| Date of publication, distribution, etc. |
2002. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
SIRS Enduring Issues 2003. |
| Number of part/section of a work |
Article 73. |
| Name of part/section of a work |
Business, |
| International Standard Serial Number |
1522-3191; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Articles Contained in SIRS Enduring Issues 2003. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally Published: Hiding a Television Commercial in Plain View, May 24, 2002; pp. C1+. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Television networks, advertisers and agencies argue that they must seek nontraditional methods of peddling products because consumers can now easily avoid traditional 30-second commercials by zipping or zapping them with remote controls, VCR's and digital video recorders." (NEW YORK TIMES) This article discusses nontraditional ways to sell products via television. |
| 599 ## - |
|---|
| -- |
Records created from non-MARC resource. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Merchandising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Television advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Television broadcasting. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Television program product placement. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SIRS Publishing, Inc. |
| Title of a work |
SIRS Enduring Issues 2003. |
| Name of part/section of a work |
Business., |
| International Standard Serial Number |
1522-3191. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
