| 000 -LEADER |
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| fixed length control field |
01787 a2200301 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040419s xx 000 0 eng |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
1522-3191; |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
AC1.S5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
050 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Wellner, Alison Stein, |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The New Science of Focus Groups. |
| Statement of responsibility, etc. |
Alison Stein Wellner. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
American Demographics, |
| Date of publication, distribution, etc. |
2003. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
SIRS Enduring Issues 2004. |
| Number of part/section of a work |
Article 64, |
| Name of part/section of a work |
Business, |
| International Standard Serial Number |
1522-3191; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Articles Contained in SIRS Enduring Issues 2004. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally Published: The New Science of Focus Groups, March 2003; pp. 29-33. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"Qualitative research is changing dramatically--taking its cues from such disciplines as ethnography, segmentation and cognitive science. As a result, some businesses believe they are gaining a better sense of consumers' true feelings about a product and whether they'll remember a particular ad. These focus groups--less clinical, more like real life--are arguably more revealing." (AMERICAN DEMOGRAPHICS) This article discusses how qualitative researchers are choosing to forgo the traditional focus group format and opting instead for "one-on-one interviews and borrowing cognitive science techniques, such as response latency and neuroimaging, to access emotions and feelings that consumers don't even know they're having." |
| 599 ## - |
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| -- |
Records created from non-MARC resource. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Ethnology |
| General subdivision |
Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Focused group interviewing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Psychographics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Qualitative research |
| 610 ## - SUBJECT ADDED ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Target Stores |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest Information and Learning Company |
| Title of a work |
SIRS Enduring Issues 2004, |
| Name of part/section of a work |
Business. |
| International Standard Serial Number |
1522-3191; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
