| 000 -LEADER |
|---|
| fixed length control field |
01513 a2200301 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040419s xx 000 0 eng |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
1522-3248; |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
AC1.S5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
050 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Loyd, Linda, |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Levitra, Cialis Almost Ready to Make Love and War vs. Viagra. |
| Statement of responsibility, etc. |
Linda Loyd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Philadelphia Inquirer, |
| Date of publication, distribution, etc. |
2003. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
SIRS Enduring Issues 2004. |
| Number of part/section of a work |
Article 77, |
| Name of part/section of a work |
Human Relations, |
| International Standard Serial Number |
1522-3248; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Articles Contained in SIRS Enduring Issues 2004. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally Published: Levitra, Cialis Almost Ready to Make Love and War vs. Viagra, July 17, 2003; pp. n.p.. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The drugs are about sex and love, but for the pharmaceutical companies it's war. The famous blue pill Viagra that transformed treatment of sexual impotence in men five years ago [1998] is about to face two new rivals." (PHILADELPHIA INQUIRER) This article details the new sexual impotence drugs Levitra and Cialis which are in "a ferocious marketing battle to try to dethrone Viagra, a brand as well-known as Coca-Cola and Cheerios." |
| 599 ## - |
|---|
| -- |
Records created from non-MARC resource. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Drugs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Cialis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Drugs |
| General subdivision |
Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Impotence |
| General subdivision |
Treatment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Levitra |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Pharmaceutical industry |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Prescription drugs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Viagra |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest Information and Learning Company |
| Title of a work |
SIRS Enduring Issues 2004, |
| Name of part/section of a work |
Human Relations. |
| International Standard Serial Number |
1522-3248; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
