| 000 -LEADER |
|---|
| fixed length control field |
01732 a2200313 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041203s xx 000 0 eng |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
1522-3191; |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
AC1.S5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
050 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rigby, Neville, |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The Debate: Advertising to Children. |
| Statement of responsibility, etc. |
Neville Rigby and Jeremy Preston. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Ecologist, |
| Date of publication, distribution, etc. |
2004. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
SIRS Enduring Issues 2005. |
| Number of part/section of a work |
Article 75, |
| Name of part/section of a work |
Business, |
| International Standard Serial Number |
1522-3191; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Articles Contained in SIRS Enduring Issues 2005. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally Published: The Debate: Advertising to Children, April 2004; pp. 16-20. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Before they can walk or talk, small children are exposed to a marketing barrage that may have lasting influence over their behaviour. A few years ago the former chair of the International Obesity TaskForce (IOTF) childhood working group described the case of a baby whose parents were alarmed by its agitation whenever the family passed a McDonald's store. It seemed that the infant already associated the familiar golden arches with the children's party fun depicted in TV ads." (ECOLOGIST) The authors debate the appropriateness of food advertising to children in the UK, where childhood obesity is becoming epidemic. |
| 599 ## - |
|---|
| -- |
Records created from non-MARC resource. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Food |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising and children |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Children |
| Geographic subdivision |
Great Britain |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Food preferences |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Junk food |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Obesity in children |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Target marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Television advertising and children |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Television and children |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest Information and Learning Company |
| Title of a work |
SIRS Enduring Issues 2005, |
| Name of part/section of a work |
Business. |
| International Standard Serial Number |
1522-3191; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
