| 000 -LEADER |
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| fixed length control field |
04864nam a2200229 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20150716093543.0 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
PINCKNEY COMM. SCHOOLS - 9/12 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2001023311 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0816044902 (hardcover : alk. paper) |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Field, Shelly. |
| 245 10 - TITLE STATEMENT |
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| Title |
Career opportunities in advertising and public relations / |
| Statement of responsibility, etc. |
Shelly Field. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Checkmark Books, |
| Date of publication, distribution, etc. |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 307 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
ACKNOWLEDGMENTS -- FOREWORD -- INTRODUCTION -- PREFACE -- ABOUT THE AUTHOR -- SECTION 1 : CORPORATE AND INDUSTRY -- Assistant Advertising Manager, Corporate/Industry -- Copywriter, Corporate/Industry -- Assistant Art Director, Corporate/Industry -- Graphic Designer, Corporate/Industry -- Marketing Director-Website -- Promotion Coordinator, Corporate/Industry -- Assistant Public Relations Director, Corporate/Industry -- Publications Manager, Corporate/Industry -- Coordinator of Consumer Affairs, Corporate/Industry -- Coordinator of Consumer Affairs, Corporate/Industry -- Customer Relations Representative, Corporate/Industry -- Community Relations Coordinator, Corporate/Industry -- Employee Relations Coordinator, Corporate/Industry -- Trade Show Representative, Corporate/Industry -- Special Events Coordinator, Corporate/Industry -- Special Events Assistant, Corporate/Industry -- Shopping Center/Mall Advertising Manager -- Shopping Center/Mall, Public Relations Manager -- Art Director, Retail Outlet -- SECTION 2 : AGENCIES -- Account Executive -- Asssitant Account Executive -- Copywriter -- Junior Copywriter -- Copywriter, Direct Response Advertising -- Media Planner -- Media Buyer -- Assistant Media Buyer -- Market Researcher -- Research Assistant -- Assistant Art Director -- Commercial Artist -- Computer Graphic Artist -- Lettering Artist -- Mechanical Artist -- Pasteup Artist -- Broadcst Production Coordinator -- Assistant Production Manager, Print -- Traffic Coordinator, Print -- Assistant Casting Agent -- Advertising Assistant -- Intern -- SECTION 3 : RADIO AND TELEVISION -- Advertising Department Copywriter, Television/Radio -- Public Relations Assistant, Televsion/Radio -- Advertising Salesperson, Radio -- Traffic Manager, Radio -- Traffic Assistant, Radio -- Television Advertising Representative -- Advertising Sales Assistant, Television -- Promotion Coordinator, Television -- Television Station Promotion Assistant -- Television Advertising Graphic Artist -- Advertising Production Assistant, Television -- |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
SECTION 4 : SPORTS AND ENTERTAINMENT -- Unit Publicist -- Press Agent -- Press Agent Trainee -- Theatrical Press Agent -- Theatrical Press Agent Apprentice -- Professional Sports Team Publicist -- SECTION 5 : HOSPITALITY AND TOURISM -- Hotel Publicist -- Director of Public Information, Tourism and Development -- Hotel Advertising Assistant -- Nightclub or Restaurant Publicist -- Restaurant/Club Advertising Manager -- SECTION 6 : NONPROFIT AGENCIES -- Advertising Assistant, Nonprofit Organizaiton -- Copywriter, Nonprofit Organization -- Community Relations/Public Relations Coordinator, Police Department -- Graphic Artist, Nonprofit Organization -- Assistant Director of Hospital Public Relations -- Publication Assistant, Nonprofit Organization -- Assistant Director of Fund-raising and Development, Nonprofit Organization -- Guest Services Coordinator, Nonprofit Organization -- SECTION 7 : PUBLISHING -- Promotion Coordinator, Newspapers -- Public Relations Assistant, Magazines -- Advertising Sales Representative, Newspapers and Magazines -- Community Relations Coordinator, Newspapers and Magazines -- Advertising Assistant, Book Publishing -- Publicity Assistant, Book Publishing -- SECTION 8 : FREELANCE AND CONSULTING -- Public Relations Generalist -- Freelance Sppechwriter -- Freelance Copywriter -- Freelance Graphic Artist -- Placement Specialist -- VIP Coordinator -- SECTION 9 : MISCELLANEOUS OPPORTUNITIES -- Press Secretary, Government/Political -- Director of Public Affairs, College/University -- Sports Information Director, College/University -- SECTION 10 : APPENDIXES -- I. Degree Programs - Colleges and Universities Offering Majors in Advertisting - College and Universities Offering Majors in Public Relations -- II. Internships in Advertising and Public Relations -- III. Seminars, Workshops, etc. -- IV. Trade Associations, Unions, and Other Organizations -- V. Bibliography : A. Books, B. Peridoicals, C. Directories, D. Media Directories -- VI. Advertising Agencies -- VII. Public Relations Agencies -- |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
VIII. Advertising and Public Relations, Recruiting Agencies -- IX. Glossary -- INDEX. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Vocational guidance. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Vocational guidance. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
