No Surrender. / Shlomo Schwartzberg.
by Schwartzberg, Shlomo; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2002Article 66Business. Publisher: Jerusalem Report, 2001ISSN: 1522-3191;.Subject(s): Advertising -- Social aspects | Brand name products | Business names | Marketing | Women political activistsDDC classification: 050 Summary: "With her attack on logos and globalization, Naomi Klein has become a leading force in the activist movement." (JERUSALEM REPORT) This article profiles writer Naomi Klein, whose book "No Logo: Taking Aim at the Brand Bullies," reflects her activism against wealthy corporations that target consumers by placing excessive emphasis on the importance of brand names.
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Articles Contained in SIRS Enduring Issues 2002.
Originally Published: No Surrender, Feb. 26, 2001; pp. 32-33.
"With her attack on logos and globalization, Naomi Klein has become a leading force in the activist movement." (JERUSALEM REPORT) This article profiles writer Naomi Klein, whose book "No Logo: Taking Aim at the Brand Bullies," reflects her activism against wealthy corporations that target consumers by placing excessive emphasis on the importance of brand names.
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