The Rising Tide. / Hassan Fattah.
by Fattah, Hassan; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2002Article 68Business. Publisher: American Demographics, 2001ISSN: 1522-3191;.Subject(s): Banks and banking -- Customer services | Brand name products | Demographic surveys | Discount houses (Retail trade) | Low-income consumers | Middle class families | Working poorDDC classification: 050 Summary: "The lower middle class now [2001] accounts for one-sixth of the U.S. population, amounting to a market worth as much as $120 billion per year. Why have mainstream marketers paid so little attention to those in the lower-income echelons?" (AMERICAN DEMOGRAPHICS) The author examines the reasons marketers ignore the lower middle class and observes that it is changing as retailers find ways to attract the working poor consumer.
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High School - old - to delete | REF SIRS (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2002.
Originally Published: The Rising Tide, April 2001; pp. 48-53.
"The lower middle class now [2001] accounts for one-sixth of the U.S. population, amounting to a market worth as much as $120 billion per year. Why have mainstream marketers paid so little attention to those in the lower-income echelons?" (AMERICAN DEMOGRAPHICS) The author examines the reasons marketers ignore the lower middle class and observes that it is changing as retailers find ways to attract the working poor consumer.
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