The New Summer Break. / Michael J. Weiss.
by Weiss, Michael J; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2002Article 36Family. Publisher: Primedia Business Magazines & Media, Inc., 2001ISSN: 1522-3213;.Subject(s): Camps | Generation Y, 1979-1994 | Race differences | Sports | Student activities | Summer | Target marketing | Teenage consumers | Toys | Travel | Young consumersDDC classification: 050 Summary: "Today [2001], kids of all socioeconomic and ethnic backgrounds boast nonstop scheduling all summer long--a trend fueled by rising numbers and financial clout of Generation Y, the 71 million people born between 1977 and 1994. Recognizing the potential of Gen Ys, an army of camp directors, travel agents and corporate executives has begun to target this growing and lucrative market." (AMERICAN DEMOGRAPHICS) This article relays that, unlike the youngsters of yesteryear, "today's American children are more likely to attend a series of summer camps and classes that have them travelling abroad, rebuilding dilapidated housing in inner cities and volunteering for research in areas just shy of human cloning.".
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Books
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High School - old - to delete | SIRS FAM2 36 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2002.
Originally Published: The New Summer Break, Aug. 2001; pp. 49-55.
"Today [2001], kids of all socioeconomic and ethnic backgrounds boast nonstop scheduling all summer long--a trend fueled by rising numbers and financial clout of Generation Y, the 71 million people born between 1977 and 1994. Recognizing the potential of Gen Ys, an army of camp directors, travel agents and corporate executives has begun to target this growing and lucrative market." (AMERICAN DEMOGRAPHICS) This article relays that, unlike the youngsters of yesteryear, "today's American children are more likely to attend a series of summer camps and classes that have them travelling abroad, rebuilding dilapidated housing in inner cities and volunteering for research in areas just shy of human cloning.".
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