Prime-Time Pushers. / Lisa Belkin.
by Belkin, Lisa; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2002Article 5Health. Publisher: Mother Jones, 2001ISSN: 1522-323X;.Subject(s): United States. Food and Drug Administration | Advertising -- Drugs | Deceptive advertising | Drugs -- Side effects | Pharmaceutical ethics | Pharmaceutical industry | Physician and patient | Prescription drugs | Television advertisingDDC classification: 050 Summary: "Television ads for prescription drugs, which were all but outlawed as recently as four years ago [1997], are now taking over your TV set....The rush to the airwaves was triggered by the U.S. Food and Drug Administration [FDA], which, until four years ago, had required that manufacturers include nearly all of the consumer warning label in any pitch--something possible in a magazine advertisement, but prohibitive in a 30-second television spot." (MOTHER JONES) This article explains how the FDA's regulation changes have sparked an increase in prescription drug sales and speculates how consumer knowledge affects the doctor-patient relationship.
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| SIRS HEA2 47 Coffee Conquers the World. / | SIRS HEA2 48 Eat Locally (Think Globally). / | SIRS HEA2 49 The Hunt for the Great Gray. / | SIRS HEA2 5 Prime-Time Pushers. / | SIRS HEA2 50 Grain of Truth. / | SIRS HEA2 51 Organic Gold Rush. / | SIRS HEA2 53 Could Mad Cow Strike U.S.?. / |
Articles Contained in SIRS Enduring Issues 2002.
Originally Published: Prime-Time Pushers, March/April 2001; pp. 30-37.
"Television ads for prescription drugs, which were all but outlawed as recently as four years ago [1997], are now taking over your TV set....The rush to the airwaves was triggered by the U.S. Food and Drug Administration [FDA], which, until four years ago, had required that manufacturers include nearly all of the consumer warning label in any pitch--something possible in a magazine advertisement, but prohibitive in a 30-second television spot." (MOTHER JONES) This article explains how the FDA's regulation changes have sparked an increase in prescription drug sales and speculates how consumer knowledge affects the doctor-patient relationship.
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