I'd Like to Buy the World a Shelf-Stable Children's Lactic Drink. / Seth Stevenson.
by Stevenson, Seth; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2003Article 67Business. Publisher: New York Times Magazine, 2002ISSN: 1522-3191;.Subject(s): Coca-Cola Company | Beverage industry | Bottled water | Coca-Cola | Consumers -- Japan | Consumers' preferences | Food industry and trade -- Japan | New productsDDC classification: 050 Summary: "Once upon a time, and for most of its history, the name Coca-Cola referred to just one product. We know that product now as Coke Classic. Invented in Atlanta in 1886, this soft drink quickly conquered all of America." (NEW YORK TIMES MAGAZINE) This article studies Coca-Cola's history and its market shares throughout the world. The author looks at the global recognition of this product and its subsidies.
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High School - old - to delete | REF SIRS 2003 Bus67 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2003.
Originally Published: I'd Like to Buy the World a Shelf-Stable Children's Lactic Drink, March 10, 2002; pp. 38-43.
"Once upon a time, and for most of its history, the name Coca-Cola referred to just one product. We know that product now as Coke Classic. Invented in Atlanta in 1886, this soft drink quickly conquered all of America." (NEW YORK TIMES MAGAZINE) This article studies Coca-Cola's history and its market shares throughout the world. The author looks at the global recognition of this product and its subsidies.
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