Sex, Lies, and Advertising. / Gloria Steinem.
by Steinem, Gloria; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2003Article 68Business. Publisher: Steinem/Gloria, 2002ISSN: 1522-3191;.Subject(s): Advertising -- Magazine | Journalism -- Editing | Ms. (Periodical) | Periodicals -- Publishing of | Sex discrimination against women | Women consumers | Women's periodicalsDDC classification: 050 Summary: "When Ms. began, we didn't consider not taking ads. The most important reason was keeping the price of a feminist magazine low enough for most women to afford. But the second and almost equal reason was providing a forum where women and advertisers could talk to each other and improve advertising itself." (MS.) This article examines Ms. magazine's attempt to break the "link between ads and editorial content" and to provide good ads to women.
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Books
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High School - old - to delete | SIRS BUS3 68 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2003.
Originally Published: Sex, Lies, and Advertising, Spring 2002; pp. 60-64.
"When Ms. began, we didn't consider not taking ads. The most important reason was keeping the price of a feminist magazine low enough for most women to afford. But the second and almost equal reason was providing a forum where women and advertisers could talk to each other and improve advertising itself." (MS.) This article examines Ms. magazine's attempt to break the "link between ads and editorial content" and to provide good ads to women.
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