TV Ads Say, "Tell It to Your Doctor." But They've Already Been Told....
by SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2003Article 70Business. Publisher: Washington Spectator, 2002ISSN: 1522-3191;.Subject(s): Advertising -- Drugs | Deceptive advertising | Pharmaceutical ethics | Pharmaceutical industry | Physicians | Prescription drugs | Television advertisingDDC classification: 050 Summary: "Finding out what's happening in the prescription drug industry, by now a $122 billion-a-year business whose profitability has been soaring at our expense, is like looking for a forgotten pill bottle in your medicine cabinet--it's probably not there." (WASHINGTON SPECTATOR) This article discusses the prescription drug industry and its influence on the unsuspecting American public.
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High School - old - to delete | REF SIRS 2003 Bus70 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2003.
Originally Published: TV Ads Say, "Tell It to Your Doctor." But They've Already Been Told..., June 15, 2002; pp. 1-3.
"Finding out what's happening in the prescription drug industry, by now a $122 billion-a-year business whose profitability has been soaring at our expense, is like looking for a forgotten pill bottle in your medicine cabinet--it's probably not there." (WASHINGTON SPECTATOR) This article discusses the prescription drug industry and its influence on the unsuspecting American public.
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