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Bottomless Pitchers. / Mark Clayton.

by Clayton, Mark; SIRS Publishing, Inc.
Material type: materialTypeLabelBookSeries: SIRS Enduring Issues 2003Article 73Health. Publisher: Christian Science Monitor Contract, 2002ISSN: 1522-323X;.Subject(s): Advertising -- Beer | Binge drinking | College students -- Alcohol use | Spring break | Universities and collegesDDC classification: 050 Summary: "Alcohol advertising has long been a fixture on campuses. Still, it is coming in for more scrutiny. With stubbornly high levels of student alcohol abuse, demand is growing for restrictions on alcohol pitches to college students and for more research into their effects." (CHRISTIAN SCIENCE MONITOR) This article maintains that an abundance of advertisements on college campuses trigger binge-drinking among students and reveals that "alcohol-abuse prevention efforts over the past decade have not even dented the solid 40-plus percentage rate of college students who 'binge-drink,' or drink to get drunk.".
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Item type Current location Call number Status Date due
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REF SIRS 2003 Hea73 (Browse shelf) Available

Articles Contained in SIRS Enduring Issues 2003.

Originally Published: Bottomless Pitchers, May 21, 2002; pp. n.p..

"Alcohol advertising has long been a fixture on campuses. Still, it is coming in for more scrutiny. With stubbornly high levels of student alcohol abuse, demand is growing for restrictions on alcohol pitches to college students and for more research into their effects." (CHRISTIAN SCIENCE MONITOR) This article maintains that an abundance of advertisements on college campuses trigger binge-drinking among students and reveals that "alcohol-abuse prevention efforts over the past decade have not even dented the solid 40-plus percentage rate of college students who 'binge-drink,' or drink to get drunk.".

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