Lines of Profit and Charity Blur for Companies with 9/11 Tie-Ins. / David Barstow and Diana B. Henriques.
by Barstow, David; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2003Article 2Human Relations. Publisher: New York Times, 2002ISSN: 1522-3248;.Subject(s): Business ethics | Charities | Fund raising | Patriotism | Profit | September 11 Terrorist Attacks (2001) | Terrorism -- Economic aspects | Terrorism -- United StatesDDC classification: 050 Summary: "Companies, interested in doing good and capitalizing on patriotic fervor, scrambled to form marketing alliances with charities and then rushed merchandise into stores. Some charities, aware of past problems with these relationships, worked with their corporate partners to get it right, insisting on contracts and other formal commitments. But many other charities and companies did not." (NEW YORK TIMES) This article examines how companies are marketing items with tie-ins to benefit charities for World Trade Center terrorist attack victims, but most have no clear guidelines designating how much, if any, of the profits go to charities.
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Articles Contained in SIRS Enduring Issues 2003.
Originally Published: Lines of Profit and Charity Blur for Companies with 9/11 Tie-Ins, Feb. 2, 2002; pp. A1+.
"Companies, interested in doing good and capitalizing on patriotic fervor, scrambled to form marketing alliances with charities and then rushed merchandise into stores. Some charities, aware of past problems with these relationships, worked with their corporate partners to get it right, insisting on contracts and other formal commitments. But many other charities and companies did not." (NEW YORK TIMES) This article examines how companies are marketing items with tie-ins to benefit charities for World Trade Center terrorist attack victims, but most have no clear guidelines designating how much, if any, of the profits go to charities.
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