The Future of Pro Sports--Turbulence in the Air. / David Wharton.
by Wharton, David; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2003Article 48Institutions. Publisher: Los Angeles Times Syndicate, 2002ISSN: 1522-3256;.Subject(s): Cable television | Professional sports | Sports -- Finance | Sports spectators | Television advertising | Television broadcasting of sportsDDC classification: 050 Summary: "Television ratings are down, attendance is sluggish and the younger generation seems preoccupied by everything from Nintendo to skateboarding. Beset by tough times, the major sports are looking to reinvent the way they do business and the way fans watch at home and in the stands." (LOS ANGELES TIMES) This article examines how major sports are struggling to maintain profits and keep fans in the wake of new technology and waning interest.
| Item type | Current location | Call number | Status | Date due |
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Books
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High School - old - to delete | REF SIRS 2003 Ins48 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2003.
Originally Published: The Future of Pro Sports--Turbulence in the Air, May 5, 2002; pp. D1+.
"Television ratings are down, attendance is sluggish and the younger generation seems preoccupied by everything from Nintendo to skateboarding. Beset by tough times, the major sports are looking to reinvent the way they do business and the way fans watch at home and in the stands." (LOS ANGELES TIMES) This article examines how major sports are struggling to maintain profits and keep fans in the wake of new technology and waning interest.
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