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The Future of Pro Sports--Common Touch. / David Wharton.

by Wharton, David; SIRS Publishing, Inc.
Material type: materialTypeLabelBookSeries: SIRS Enduring Issues 2003Article 48Institutions. Publisher: Los Angeles Times Syndicate, 2002ISSN: 1522-3256;.Subject(s): Customer services | Professional sports | Sports -- Finance | Sports -- Ticket prices | Sports facilities | Sports spectatorsDDC classification: 050 Summary: "A new breed of owner is fighting the reputation of modern sports palaces as giant billboards for sponsors and extensions of the corporate meeting room by paying attention to the fans in the cheap seats." (LOS ANGELES TIMES) This article examines how the rising costs of attending pro sports events have forced some owners to pay more attention to the average fan.
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REF SIRS 2003 Ins48 (Browse shelf) Available

Articles Contained in SIRS Enduring Issues 2003.

Originally Published: The Future of Pro Sports--Common Touch, May 6, 2002; pp. D1+.

"A new breed of owner is fighting the reputation of modern sports palaces as giant billboards for sponsors and extensions of the corporate meeting room by paying attention to the fans in the cheap seats." (LOS ANGELES TIMES) This article examines how the rising costs of attending pro sports events have forced some owners to pay more attention to the average fan.

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