Skins Game. / Thomas Bonk.
by Bonk, Thomas; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2003Article 53Institutions. Publisher: Los Angeles Times Syndicate, 2002ISSN: 1522-3256;.Subject(s): Ladies Professional Golf Association | Beauty -- Personal | Sex in advertising | Sexual attraction | Women golfersDDC classification: 050 Summary: "As a part of the first long-range strategic planning session in its 52-year history, the LPGA identified several short-term goals to promote the sport....Performance is the first point and is the key...but it cannot be the only factor and must be considered along with the other four: approachability, joy and passion, relevance and appearance." (LOS ANGELES TIMES) This article reveals how the Ladies Professional Golf Association, in its plan to promote the sport, is encouraging its players to look their best.
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Books
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High School - old - to delete | REF SIRS 2003 Ins53 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2003.
Originally Published: Skins Game, April 4, 2002; pp. D1+.
"As a part of the first long-range strategic planning session in its 52-year history, the LPGA identified several short-term goals to promote the sport....Performance is the first point and is the key...but it cannot be the only factor and must be considered along with the other four: approachability, joy and passion, relevance and appearance." (LOS ANGELES TIMES) This article reveals how the Ladies Professional Golf Association, in its plan to promote the sport, is encouraging its players to look their best.
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