Drug Ads Spike Consumer Demand. Deb Price.
by Price, Deb; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 69Business. Publisher: Detroit News, 2003ISSN: 1522-3191;.Subject(s): Advertising -- Drugs | Consumers' preferences | Cost effectiveness | Direct marketing | Generic drugs | Pharmaceutical industry | Physicians -- Attitudes | Prescription drugsDDC classification: 050 Summary: "As the world's biggest pharmaceutical companies vie for a bigger share of the drug market and Congress moves toward subsidizing medicine for the nation's 40 million elderly, who account for 40 percent of prescription drugs sold, television ads for prescription drugs have had a direct impact on consumers, medical professionals, businesses and health insurers." (DETROIT NEWS) This article discusses the impact prescription drug advertising has on the American consumer.| Item type | Current location | Call number | Status | Date due |
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Articles Contained in SIRS Enduring Issues 2004.
Originally Published: Drug Ads Spike Consumer Demand, Aug. 13, 2003; pp. n.p..
"As the world's biggest pharmaceutical companies vie for a bigger share of the drug market and Congress moves toward subsidizing medicine for the nation's 40 million elderly, who account for 40 percent of prescription drugs sold, television ads for prescription drugs have had a direct impact on consumers, medical professionals, businesses and health insurers." (DETROIT NEWS) This article discusses the impact prescription drug advertising has on the American consumer.
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