To Be About to Be. Michael J. Weiss.
by Weiss, Michael J; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 79Business. Publisher: American Demographics, 2003ISSN: 1522-3191;.Subject(s): Advertising campaigns | Automobile industry and trade | Credit cards | Customization | Demographic transition | Ethnicity | Fashion | Generation Y (1979-1994) | Internet music | Peer-to-peer computing | Sound recordings -- Pirated editions | Target marketing | Twentysomethings | Wireless communication systems | Young adults -- Attitudes | Young consumersDDC classification: 050 Summary: "Today's [2003] crop of 21-year-olds already antes up about $187 billion a year in consumer spending. But as young people shed their childhood ways, their influence really begins to crescendo. Here's how Gen Y's youthful traits will evolve as the cohort crosses the portal of adulthood...and what that portends for marketers." (AMERICAN DEMOGRAPHICS) This article considers the types of advertising businesses might use to court "the approximately 4 million Americans turning 21 this year."| Item type | Current location | Call number | Status | Date due |
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| REF SIRS 2004 Business Article 76 The Grey Market. | REF SIRS 2004 Business Article 77 The Shape of Things to Come. | REF SIRS 2004 Business Article 78 Customer Disservice. | REF SIRS 2004 Business Article 79 To Be About to Be. | REF SIRS 2004 Business Article 8 Dynamics of Agricultural Competitiveness: Policy Lessons from Abroad. | REF SIRS 2004 Business Article 80 The Quest for Cool. | REF SIRS 2004 Business Article 9 The Great Privatization Grab. |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: To Be About to Be, Sept. 2003; pp. 28+.
"Today's [2003] crop of 21-year-olds already antes up about $187 billion a year in consumer spending. But as young people shed their childhood ways, their influence really begins to crescendo. Here's how Gen Y's youthful traits will evolve as the cohort crosses the portal of adulthood...and what that portends for marketers." (AMERICAN DEMOGRAPHICS) This article considers the types of advertising businesses might use to court "the approximately 4 million Americans turning 21 this year."
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