The Quest for Cool. Lev Grossman.
by Grossman, Lev; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 80Business. Publisher: Time, 2003ISSN: 1522-3191;.Subject(s): Consumers -- Attitudes | Consumers -- Research | Fashion | Future in popular culture | Futurologists | Marketing research | Retail tradeDDC classification: 050 Summary: "Cool may be our country's most precious natural resource: an invisible, impalpable substance that can make a particular brand of an otherwise interchangeable product--a sneaker, a pair of jeans, an action movie--fantastically valuable. And cool can be used to predict the future." (TIME) This article describes how trend watchers, part of a "small but vigorous industry," are paid to "watch the cool kids, the alpha consumers" to determine what "everybody else will be doing a year from now."| Item type | Current location | Call number | Status | Date due |
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High School - old - to delete | REF SIRS 2004 Business Article 80 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: The Quest for Cool, Sept. 8, 2003; pp. 48-54.
"Cool may be our country's most precious natural resource: an invisible, impalpable substance that can make a particular brand of an otherwise interchangeable product--a sneaker, a pair of jeans, an action movie--fantastically valuable. And cool can be used to predict the future." (TIME) This article describes how trend watchers, part of a "small but vigorous industry," are paid to "watch the cool kids, the alpha consumers" to determine what "everybody else will be doing a year from now."
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