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Developers Target Communities at Aging Boomers. John Handley.

by Handley, John; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 42Family. Publisher: Chicago Tribune, 2003ISSN: 1522-3213;.Subject(s): Aged -- Housing | Baby boom generation (1946-1964) | Gated communities | Housing development | Middle aged persons | Real estate developers | Target marketingDDC classification: 050 Summary: "Beginning in 2006, the first wave of Boomers will turn 60. And, many are expected to shy away from retirement communities because that's where 'all those old people live.' Home builders understand this. Their solution is the increasing construction of 'age-targeted' housing, which is designed for this age category but doesn't advertise that. It's for those who want to live in a pre-retirement community." (CHICAGO TRIBUNE) This article describes the advantages and amenities available at age-targeted development communities.
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REF SIRS 2004 Family Article 40 See How They Run. REF SIRS 2004 Family Article 41 Puzzle of the Century. REF SIRS 2004 Family Article 42 Burbs Now a Gray Area. REF SIRS 2004 Family Article 42 Developers Target Communities at Aging Boomers. REF SIRS 2004 Family Article 43 Dealing with Aging Executives Who Just Won't Quit. REF SIRS 2004 Family Article 43 Too Old to Work?. REF SIRS 2004 Family Article 44 Targeting Boomers.

Articles Contained in SIRS Enduring Issues 2004.

Originally Published: Developers Target Communities at Aging Boomers, April 25, 2003; pp. n.p..

"Beginning in 2006, the first wave of Boomers will turn 60. And, many are expected to shy away from retirement communities because that's where 'all those old people live.' Home builders understand this. Their solution is the increasing construction of 'age-targeted' housing, which is designed for this age category but doesn't advertise that. It's for those who want to live in a pre-retirement community." (CHICAGO TRIBUNE) This article describes the advantages and amenities available at age-targeted development communities.

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