Targeting Boomers. Pamela Paul.
by Paul, Pamela; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 44Family. Publisher: American Demographics, 2003ISSN: 1522-3213;.Subject(s): Baby boom generation (1946-1964) | Internet users | Mass media -- Social aspects | Mass media and the aged | Target marketing | Television and the aged | Television viewersDDC classification: 050 Summary: "Print, radio, television, the Internet. When it comes to Baby Boomers' media consumption, it seems just about anything goes for this generation of 78 million Americans." (AMERICAN DEMOGRAPHICS) This article suggests that while "television may still be an effective mass medium for reaching Boomers...as this generation gets older, it appears willing to embrace new forms of media."| Item type | Current location | Call number | Status | Date due |
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| REF SIRS 2004 Family Article 42 Developers Target Communities at Aging Boomers. | REF SIRS 2004 Family Article 43 Dealing with Aging Executives Who Just Won't Quit. | REF SIRS 2004 Family Article 43 Too Old to Work?. | REF SIRS 2004 Family Article 44 Targeting Boomers. | REF SIRS 2004 Family Article 44 Old Diggers. | REF SIRS 2004 Family Article 45 For Elderly, Fear of Falling Is a Risk in Itself. | REF SIRS 2004 Family Article 45 Forestalling Frailty. |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: Targeting Boomers, March 2003; pp. 24-26.
"Print, radio, television, the Internet. When it comes to Baby Boomers' media consumption, it seems just about anything goes for this generation of 78 million Americans." (AMERICAN DEMOGRAPHICS) This article suggests that while "television may still be an effective mass medium for reaching Boomers...as this generation gets older, it appears willing to embrace new forms of media."
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