Old Diggers. Nadine Anglin.
by Anglin, Nadine; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 44Family. Publisher: Ryerson Review of Journalism, 2003ISSN: 1522-3213;.Subject(s): 50Plus (Periodical) | Baby boom generation (1946-1964) | Good Times (Periodical) | Mass media -- Social aspects | Mass media and the aged | Periodicals | Target marketingDDC classification: 050 Summary: "As the baby boomers begin to reach their golden years, two magazines--50Plus and Good Times--think they've got the right editorial formula. They don't." (RYERSON REVIEW OF JOURNALISM) The author reflects that the most difficult challenge facing publishers launching general-interest magazines for aging Baby Boomers is demographic denial--"a target audience that doesn't want to think about getting old."| Item type | Current location | Call number | Status | Date due |
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| REF SIRS 2004 Family Article 43 Dealing with Aging Executives Who Just Won't Quit. | REF SIRS 2004 Family Article 43 Too Old to Work?. | REF SIRS 2004 Family Article 44 Targeting Boomers. | REF SIRS 2004 Family Article 44 Old Diggers. | REF SIRS 2004 Family Article 45 For Elderly, Fear of Falling Is a Risk in Itself. | REF SIRS 2004 Family Article 45 Forestalling Frailty. | REF SIRS 2004 Family Article 46 Desperate for Medicine. |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: Old Diggers, Summer 2003; pp. 74-77.
"As the baby boomers begin to reach their golden years, two magazines--50Plus and Good Times--think they've got the right editorial formula. They don't." (RYERSON REVIEW OF JOURNALISM) The author reflects that the most difficult challenge facing publishers launching general-interest magazines for aging Baby Boomers is demographic denial--"a target audience that doesn't want to think about getting old."
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