Brand-Name Schools: The Deceptive Lure of Corporate-School.... Melissa K. Lickteig.
by Lickteig, Melissa K; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 103Institutions. Publisher: Educational Forum, 2003ISSN: 1522-3256;.Subject(s): Advertising and youth | Advertising in educational media | Child consumers | Corporate sponsorship | Education -- Finance | Industry and education | Public schools | Social classesDDC classification: 050 Summary: "As corporate products infiltrate school environments and learning tools, the end result inevitably flows money back into business. Consumerism is deflecting the learning process from self-liberation through knowledge to self-classification through materialism. Consequences of heightened consumerism are detrimental in the way they determine learned social relations. The rules of economic activity are more important to a person's relation in life than most realize. Children are learning to identify themselves through capitalistic symbols and learning to stratify each other by economic class, while big business is cashing in on the profits." (EDUCATIONAL FORUM) The author considers some advantages of school-corporate partnerships, warns of the dangers of school marketing and contends that "unchecked corporate invasion into schools will continue to widen the gap between race and class divisions, compounding the existing inequities in America's educational system and society as a whole."| Item type | Current location | Call number | Status | Date due |
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High School - old - to delete | REF SIRS 2005 Institutions Article 1 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: Brand-Name Schools: The Deceptive Lure of Corporate-School..., Fall 2003; pp. n.p..
"As corporate products infiltrate school environments and learning tools, the end result inevitably flows money back into business. Consumerism is deflecting the learning process from self-liberation through knowledge to self-classification through materialism. Consequences of heightened consumerism are detrimental in the way they determine learned social relations. The rules of economic activity are more important to a person's relation in life than most realize. Children are learning to identify themselves through capitalistic symbols and learning to stratify each other by economic class, while big business is cashing in on the profits." (EDUCATIONAL FORUM) The author considers some advantages of school-corporate partnerships, warns of the dangers of school marketing and contends that "unchecked corporate invasion into schools will continue to widen the gap between race and class divisions, compounding the existing inequities in America's educational system and society as a whole."
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