Jesus Sells. Jeremy Lott.
by Lott, Jeremy; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 23Institutions. Publisher: Reason, 2003ISSN: 1522-3256;.Subject(s): Christian literature | Christianity and culture | Commercial products | Evangelicalism | Merchandising | Religious articlesDDC classification: 050 Summary: "The Christian cultural industry...is fixed enough to support a religious group identity for millions of people but fluid enough to accommodate myriad arguments and interpretations. And it gives this minority group the ability to make the wider culture take it seriously--to punch above its weight in the market contest it has entered." (REASON) The author examines the huge market for Christian merchandise and discusses why "not everybody is happy with the shape and success of the modern Christian culture industry and its growing crossover appeal."| Item type | Current location | Call number | Status | Date due |
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High School - old - to delete | REF SIRS 2004 Institutions Article 23 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: Jesus Sells, Feb. 2003; pp. 40-47.
"The Christian cultural industry...is fixed enough to support a religious group identity for millions of people but fluid enough to accommodate myriad arguments and interpretations. And it gives this minority group the ability to make the wider culture take it seriously--to punch above its weight in the market contest it has entered." (REASON) The author examines the huge market for Christian merchandise and discusses why "not everybody is happy with the shape and success of the modern Christian culture industry and its growing crossover appeal."
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