Survey Sizes Up Americans for the Perfect Fit. Michael D. Sorkin.
by Sorkin, Michael D; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2005Article 69Business. Publisher: St. Louis Post-Dispatch, 2004ISSN: 1522-3191;.Subject(s): Body size | Clothing and dress measurements | Consumer behavior | Fashion merchandising | Market surveysDDC classification: 050 Summary: "Susan Morgan has been a traditional size 6. She's been that size since she was a freshman at Southwest High School more than 25 years ago. But when she shops, she still has to rummage through rack after rack of clothing to find a size that actually fits." (ST. LOUIS POST-DISPATCH) This article reveals that "today's clothing sizes are based partly upon measurements taken before World War II and some date to the Civil War. People then were shorter and smaller, and the population was less diverse than today's Americans."| Item type | Current location | Call number | Status | Date due |
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Articles Contained in SIRS Enduring Issues 2005.
Originally Published: Survey Sizes Up Americans for the Perfect Fit, March 8, 2004; pp. A1+.
"Susan Morgan has been a traditional size 6. She's been that size since she was a freshman at Southwest High School more than 25 years ago. But when she shops, she still has to rummage through rack after rack of clothing to find a size that actually fits." (ST. LOUIS POST-DISPATCH) This article reveals that "today's clothing sizes are based partly upon measurements taken before World War II and some date to the Civil War. People then were shorter and smaller, and the population was less diverse than today's Americans."
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