Also Starring (Your Product Name Here). Michael McCarthy.
by McCarthy, Michael; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2005Article 79Business. Publisher: USA Today, 2004ISSN: 1522-3191;.Subject(s): Advertising agencies | Advertising media planning | Brand name products | Product placement in television programs | Television advertisingDDC classification: 050 Summary: "TV networks and advertisers are busily tearing down the wall that for about 40 years has separated programming from ads. Networks are scouring their schedules for places to weave brands and products into prime-time shows." (USA TODAY) This article discusses the marketing practice known as product placement or "brand casting."| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
High School - old - to delete | REF SIRS 2005 Business Article 79 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2005.
Originally Published: Also Starring (Your Product Name Here), Aug. 11, 2004; pp. n.p..
"TV networks and advertisers are busily tearing down the wall that for about 40 years has separated programming from ads. Networks are scouring their schedules for places to weave brands and products into prime-time shows." (USA TODAY) This article discusses the marketing practice known as product placement or "brand casting."
Records created from non-MARC resource.
There are no comments for this item.