Lines Blur Between Ads and Articles. Clayton Collins.
by Collins, Clayton; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2005Article 79Business. Publisher: Christian Science Monitor, 2004ISSN: 1522-3191;.Subject(s): Advertising -- Magazine | Advertising agencies | Deceptive advertising | Journalism -- Objectivity | Journalistic ethics | Periodicals | Product placement in mass mediaDDC classification: 050 Summary: The "troubling trend [of] peppering...magazine articles with product brand names" (CHRISTIAN SCIENCE MONITOR) is examined. Reasons for the increasing tendency toward product placement, and its possible ramifications for the magazine industry and its advertisers, are considered. "During the ad-sales slump of the early 1990s, a few consumer magazines faced lawsuits--and editors were fired--amid allegations that they blurred the line between editorial content and advertising....Tolerance for mentioning specific products in a publication's articles has risen significantly in this fourth year of another ad slump, experts say, with product placement today spilling out of the entertainment realm and deeper into zones of supposed objectivity."| Item type | Current location | Call number | Status | Date due |
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High School - old - to delete | REF SIRS 2005 Business Article 79 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2005.
Originally Published: Lines Blur Between Ads and Articles, May 27, 2004; pp. n.p..
The "troubling trend [of] peppering...magazine articles with product brand names" (CHRISTIAN SCIENCE MONITOR) is examined. Reasons for the increasing tendency toward product placement, and its possible ramifications for the magazine industry and its advertisers, are considered. "During the ad-sales slump of the early 1990s, a few consumer magazines faced lawsuits--and editors were fired--amid allegations that they blurred the line between editorial content and advertising....Tolerance for mentioning specific products in a publication's articles has risen significantly in this fourth year of another ad slump, experts say, with product placement today spilling out of the entertainment realm and deeper into zones of supposed objectivity."
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