Searching for the Why of Buy. Robert Lee Hotz.
by Hotz, Robert Lee; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2006Article 68Business. Publisher: Los Angeles Times, 2005ISSN: 1522-3191;.Subject(s): Advertising -- Political | Brain -- Research | Brand choice | Consumers' preferences | Magnetic resonance imaging | Marketing research | Medical ethics | Neuropsychology | Neurosciences | Soft drinksDDC classification: 050 Summary: "Psychologists and economists are using sophisticated brain scanners to tease apart the automatic judgments that dart below the surface of awareness. They seek to understand the cellular sweetness of rewards and the biology of brand consciousness. In the process, they are gleaning hints as to how our synapses might be manipulated to boost sales, generate fads or even win votes for political candidates." (LOS ANGELES TIMES) The article reveals that scientists are studying brain responses to consumer stimuli. These studies will provide marketers with the perfect tools to produce the most effective advertising for the desired demographic.| Item type | Current location | Call number | Status | Date due |
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High School - old - to delete | REF SIRS 2006 Business Article 68 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2006.
Originally Published: Searching for the Why of Buy, Feb. 27, 2005; pp. A1+.
"Psychologists and economists are using sophisticated brain scanners to tease apart the automatic judgments that dart below the surface of awareness. They seek to understand the cellular sweetness of rewards and the biology of brand consciousness. In the process, they are gleaning hints as to how our synapses might be manipulated to boost sales, generate fads or even win votes for political candidates." (LOS ANGELES TIMES) The article reveals that scientists are studying brain responses to consumer stimuli. These studies will provide marketers with the perfect tools to produce the most effective advertising for the desired demographic.
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