The Idiot Consumer. Carrie McLaren.
by McLaren, Carrie; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2006Article 72Business. Publisher: Stay Free!, 2005ISSN: 1522-3191;.Subject(s): Advertising | Advertising agencies | Advertising campaigns | Consumer profiling | Deceptive advertising | Intelligence tests | Sex discrimination against women | Target marketing | Women in advertisingDDC classification: 050 Summary: "Consumers...have gotten too smart for advertising....'The audience is so aware of advertising as being something that is fabricated by an agency and people with an agenda that you have to be a little more genuine. People are not willing to buy manufactured truth any more.'...Today's consumers are no longer naive." (STAY FREE!) The author discusses "the early days of advertising public relations."| Item type | Current location | Call number | Status | Date due |
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| REF SIRS 2006 Business Article 7 Bottom Dollar. | REF SIRS 2006 Business Article 70 Stopping Spam. | REF SIRS 2006 Business Article 71 E-Commerce Gets Smarter. | REF SIRS 2006 Business Article 72 The Idiot Consumer. | REF SIRS 2006 Business Article 73 Why Medical Malpractice Caps Are Wrong. | REF SIRS 2006 Business Article 74 FDA Races to Keep Up with Misleading Drug Ads. | REF SIRS 2006 Business Article 74 The Big Pill Pitch. |
Articles Contained in SIRS Enduring Issues 2006.
Originally Published: The Idiot Consumer, May 1, 2005; pp. 42-48.
"Consumers...have gotten too smart for advertising....'The audience is so aware of advertising as being something that is fabricated by an agency and people with an agenda that you have to be a little more genuine. People are not willing to buy manufactured truth any more.'...Today's consumers are no longer naive." (STAY FREE!) The author discusses "the early days of advertising public relations."
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