Consumer Vertigo. Virginia Postrel.
by Postrel, Virginia; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2006Article 75Business. Publisher: Reason, 2005ISSN: 1522-3191;.Subject(s): Books -- Reviews | Choice (Psychology) | Commitment (Psychology) | Consumers' preferences | Happiness | Pluralism (Social sciences) | SpecialistsDDC classification: 050 Summary: "During the last couple of decades, the American economy has undergone a variety revolution. Instead of simply offering mass-market goods, businesses of all sorts increasingly compete to give consumers more personalized products, more varied experiences, and more choice." (REASON) The author disputes the claims of social critics who say that "providing too many choices is the latest way liberal societies in general, and markets in particular, make people miserable." She argues that human beings "adapt pretty effectively to proliferating choices."| Item type | Current location | Call number | Status | Date due |
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| REF SIRS 2006 Business Article 74 FDA Races to Keep Up with Misleading Drug Ads. | REF SIRS 2006 Business Article 74 The Big Pill Pitch. | REF SIRS 2006 Business Article 74 New Drug Ad Guidelines Unlikely to Satisfy. | REF SIRS 2006 Business Article 75 Consumer Vertigo. | REF SIRS 2006 Business Article 76 Online Banking: Are You Ready?. | REF SIRS 2006 Business Article 77 Kids at Risk?. | REF SIRS 2006 Business Article 77 Is Her Cellphone Safe?. |
Articles Contained in SIRS Enduring Issues 2006.
Originally Published: Consumer Vertigo, June 2005; pp. 49-54.
"During the last couple of decades, the American economy has undergone a variety revolution. Instead of simply offering mass-market goods, businesses of all sorts increasingly compete to give consumers more personalized products, more varied experiences, and more choice." (REASON) The author disputes the claims of social critics who say that "providing too many choices is the latest way liberal societies in general, and markets in particular, make people miserable." She argues that human beings "adapt pretty effectively to proliferating choices."
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