The Center of the World. Brook Larmer.
by Larmer, Brook; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2006Article 60Institutions. Publisher: Foreign Policy, 2005ISSN: 1522-3256;.Subject(s): Basketball players | National Basketball Association | Sports -- China | Stern, David J | Yao MingDDC classification: 050 Summary: "The NBA [National Basketball Association] understands the power of an icon. When Michael Jordan retired from basketball, the league's ratings began to fall. To bounce back, the NBA expanded overseas and lured foreign talent to the game. And there is no one who is as big an ambassador as Yao Ming. The NBA sees its salvation in the 7-foot, 6-inch Chinese sensation--and in 1.3 billion hoops fans." (FOREIGN POLICY) The author examines China's rise to prominence in international sports and how the NBA is using basketball star Yao Ming to tap into the valuable Chinese market.| Item type | Current location | Call number | Status | Date due |
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| REF SIRS 2006 Institutions Article 59 Rad Dudes of the World, Unite. | REF SIRS 2006 Institutions Article 59 They Make TV Exposure Pay Off. | REF SIRS 2006 Institutions Article 6 A Child Held Behind. | REF SIRS 2006 Institutions Article 60 The Center of the World. | REF SIRS 2006 Institutions Article 60 China Embraces Partnership with NBA. | REF SIRS 2006 Institutions Article 61 Adult Prisons Harden Teens. | REF SIRS 2006 Institutions Article 62 What Crime?. |
Articles Contained in SIRS Enduring Issues 2006.
Originally Published: The Center of the World, Sept./Oct. 2005; pp. 66-74.
"The NBA [National Basketball Association] understands the power of an icon. When Michael Jordan retired from basketball, the league's ratings began to fall. To bounce back, the NBA expanded overseas and lured foreign talent to the game. And there is no one who is as big an ambassador as Yao Ming. The NBA sees its salvation in the 7-foot, 6-inch Chinese sensation--and in 1.3 billion hoops fans." (FOREIGN POLICY) The author examines China's rise to prominence in international sports and how the NBA is using basketball star Yao Ming to tap into the valuable Chinese market.
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