China Embraces Partnership with NBA. David J. Lynch.
by Lynch, David J; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2006Article 60Institutions. Publisher: USA Today, 2004ISSN: 1522-3256;.Subject(s): Basketball players | China -- Economic conditions | China -- Politics and government | National Basketball Association | Sports -- China | Sports and state | U.S. -- Foreign relations -- China | Yao MingDDC classification: 050 Summary: "Preseason basketball games are nothing to get excited about. Unless, of course, they involve the homecoming of a 7-foot-5 prodigal son before an entire nation of basketball-mad fans in the land of Confucius and Mao....For the Chinese, the NBA's [National Basketball Association] heavily hyped arrival is another milestone in the country's long march from communist isolation to the global culture of sport and celebrity." (USA TODAY) This article details how the NBA's interest in China is part of a "broader effort to internationalize the game," capitalizing on China's interest in sports and emerging economy.| Item type | Current location | Call number | Status | Date due |
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| REF SIRS 2006 Institutions Article 59 They Make TV Exposure Pay Off. | REF SIRS 2006 Institutions Article 6 A Child Held Behind. | REF SIRS 2006 Institutions Article 60 The Center of the World. | REF SIRS 2006 Institutions Article 60 China Embraces Partnership with NBA. | REF SIRS 2006 Institutions Article 61 Adult Prisons Harden Teens. | REF SIRS 2006 Institutions Article 62 What Crime?. | REF SIRS 2006 Institutions Article 62 What Rape?. |
Articles Contained in SIRS Enduring Issues 2006.
Originally Published: China Embraces Partnership with NBA, Oct. 13, 2004; pp. n.p..
"Preseason basketball games are nothing to get excited about. Unless, of course, they involve the homecoming of a 7-foot-5 prodigal son before an entire nation of basketball-mad fans in the land of Confucius and Mao....For the Chinese, the NBA's [National Basketball Association] heavily hyped arrival is another milestone in the country's long march from communist isolation to the global culture of sport and celebrity." (USA TODAY) This article details how the NBA's interest in China is part of a "broader effort to internationalize the game," capitalizing on China's interest in sports and emerging economy.
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