Includes bibliographical references and index.

HOW TO USE THIS BOOK -- ACKNOWLEDGMENTS -- FOREWORD -- INTRODUCTION -- SECTION 1 : MALLS AND SHOPPING CENTERS -- Property Manger-Shopping Center/Mall -- Mall Manager -- Public Relations Director-Shopping Center/Mall -- Publicist-Shopping Center/Mall -- Marketing Director-Shopping Center/Mall -- Shopping Center/Mall Advertising Director -- Advertising Assistant-Shopping Center/Mall -- Tenant Relations Manager -- Information Representative-Mall/Shopping Center -- Assitant Marketing Director'Shopping Center/Mall -- Community Relations Director-Mall/Shopping Center -- Customer Service Representative-Mall/Shopping Center -- Administrative Assistant-Shopping Center/Mall Office -- Secretary-Shopping Center or Mall Office -- Bookkeeper-Shopping Center or Mall Office -- Janitorial Supervisor-Shopping Center/Mall -- Maintenance Supervisor-Shopping Center/Mall -- Security Director-Shopping Center/Mall -- Security Officer-Shopping Center/Mall -- Leasing Director-MallShopping Center -- Special Events Coordinator-Mall/Shopping Center -- SECTION 2 : DEPARTMENT STORES -- Store Manger-Department Store -- Assistant Store Manager -- Department Manager-Department Store -- Compensation and Benefits Manager-Department Store -- SECTION 3 : STORES, CHAINS, SHOPS, AND BOUTIQUES -- District Manager -- Regional Manager-Retail -- Store Manager-Specialty or Chain Store -- Assistant Store Manager-Specialty or Chain Store -- Third Key -- Sales Associate -- Buyer -- Assistant Buyer -- Advertising Director-Retail Store -- Director of Real Estate-Store -- Cashier -- Tailor-Clothing Store, Department Store, Boutique -- Billing Manager-Department or Specialty Store -- Billing Clerk-Departmetn or Specialty Store -- Window Designer -- Stock Clerk -- Trainer-Retail -- promotions Manager-Retail Store -- Art Director-Retail -- Graphic Artist-Retail -- Personal Shopper -- Special Events Director-Retail Store -- Mystery Shopper -- Product Demonstrator -- Comparison Shopper -- Store Manager-Grocery /Supermarket -- Wraper/Bagger-Grocery Store/Supermarket --

Sales Manager-Auto Sales -- Car Salesperson -- SECTION 4 : E-COMMERCE, MAIL ORDER, AND DIRECT RESPONSE SHOPPING -- Marketing Director-Web Store -- Webmaster-On-Line Store or Catalog -- Customer Service Manager-On-Line Store or Catalog -- Direct Response Copywriter -- Catalog Copywriter -- Call Center Representative -- SECTION 5 : WHOLESALE -- Sales Manager-Wholesale -- District Manager-Wholesale -- Market Researcher-Manufacturer -- Consumer Affairs Manager-Manufacturer/Wholeseale -- Wholesale Sales Representative -- Sales Trainer-Wholesale -- Manufacturer's Representative -- Trade Show Representative-Wholesale -- Rack Jobber -- Purchasing Manager-Wholesale -- Warehouse Manager-Wholesale Manufacturer or Distributor -- SECTION 6 : APPENDIXES -- I. Degree and Non-Degree Programs, A. Four-Year Colleges and Universites Offering Majors in Retail Management, B. Two-Year Colleges offering Majors in Retail Management, C. Four-Year Colleges and Universities Offering Majors in Public Relations, D. four-Year colleges and Universisites offering Majors in Advertising -- II. Trade Association, Unions, & Other Organizations -- III. Bibliography, A. Books, B. Periodicals -- IV. Directory of Chain Stores -- V. Directory of Department Stores -- VI. Directory of Supermarkets/Groceries -- VII. Directory of Catalog Companies -- VIII. Television Shopping Channels -- IX. Directory of Manufacturers and Other Companies -- X. Glossary -- ABOUT THE AUTHOR -- INDEX.