Pollan, Michael. <br/><br/>
Naturally: How Organic Became a Marketing Niche and a Multibillion.... / 
Michael Pollan. 
 -  New York Times Magazine,  2001. 
 - SIRS Enduring Issues 2002.  Article 71.  Business,  1522-3191; .
<br/><br/> Articles Contained in SIRS Enduring Issues 2002.  Originally Published: Naturally: How Organic Became a Marketing Niche and a Multibillion..., May 13, 2001; pp. 30+. 
<br/><br/> "The organic movement has become a $7.7 billion business: call it Industrial Organic. Although that represents but a fraction of the $400 billion business of selling Americans food, organic is now the fastest-growing category in the supermarket....Even today, the rapid growth of organic closely tracks consumers' rising worries about the conventional food supply--about chemicals, about additives and, most recently [2001], about genetically modified ingredients and mad cow disease; every food scare is followed by a spike in organic sales." (NEW YORK TIMES MAGAZINE) This article explains how the organic food trade has filled a marketing niche and created a multibillion-dollar industry. 
<br/><br/><label>ISSN: </label>1522-3191; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Agriculture--Economic aspects.<br/>Alternative agriculture.<br/>Food industry and trade.<br/>Food preferences.<br/>Natural foods.<br/>Organic farming.
<br/><br/><label>LC Class. No.: </label>AC1.S5 
<br/><br/><label>Dewey Class. No.: </label>050