Gardyn, Rebecca. <br/><br/>
Swap Meet. / 
Rebecca Gardyn. 
 -  Primedia Business Magazines & Media, Inc.,  2001. 
 - SIRS Enduring Issues 2002.  Article 74.  Business,  1522-3191; .
<br/><br/> Articles Contained in SIRS Enduring Issues 2002.  Originally Published: Swap Meet, July 2001; pp. 50-55. 
<br/><br/> "Consumers increasingly demand that products, services, and advertising efforts be tailored to a market of one. And in many instances they are willing to swap their privacy for that level of customization. But first, marketers must prove they can be trusted to make a fair trade." (AMERICAN DEMOGRAPHICS) This article delves into what consumers are willing to give up, including personal information, in order to receive customized products and services. 
<br/><br/><label>ISSN: </label>1522-3191; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Internet--Personal information.<br/>Internet marketing.<br/>Mass customization.<br/>Privacy.<br/>Retail trade.<br/>Web personalization services.<br/>Young consumers.
<br/><br/><label>LC Class. No.: </label>AC1.S5 
<br/><br/><label>Dewey Class. No.: </label>050