Paul, Pamela. <br/><br/>
Getting Inside Gen Y. / 
Pamela Paul. 
 -  Primedia Business Magazines & Media, Inc.,  2001. 
 - SIRS Enduring Issues 2002.  Article 37.  Family,  1522-3213; .
<br/><br/> Articles Contained in SIRS Enduring Issues 2002.  Originally Published: Getting Inside Gen Y, Sept. 2001; pp. 42-49. 
<br/><br/> "Marketers use psychographic analysis to determine how to reach different groups of people. What are the common sensibilities, hot buttons and cultural reference points of the nation's 71 million Gen Ys?" (AMERICAN DEMOGRAPHICS) This article highlights "the events that may have enough impact to become the defining moments for this generation.". 
<br/><br/><label>ISSN: </label>1522-3213; 
<br/><br/><label>Subjects--Corporate Names: </label><br/>MTV Networks Incorporated.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Children--Attitudes.<br/>Generation Y, 1979-1994.<br/>Group identity.<br/>Multiculturalism.<br/>Presidents--Election.<br/>Reality television programs.<br/>Scandals.<br/>Talk shows.<br/>Youth--Attitudes.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Littleton (Colorado)--School shootings, 1999.
<br/><br/><label>LC Class. No.: </label>AC1.S5 
<br/><br/><label>Dewey Class. No.: </label>050