Elliott, Stuart. <br/><br/>
Hiding a Television Commercial in Plain View. / 
Stuart Elliott. 
 -  New York Times,  2002. 
 - SIRS Enduring Issues 2003.  Article 73.  Business,  1522-3191; .
<br/><br/> Articles Contained in SIRS Enduring Issues 2003.  Originally Published: Hiding a Television Commercial in Plain View, May 24, 2002; pp. C1+. 
<br/><br/> "Television networks, advertisers and agencies argue that they must seek nontraditional methods of peddling products because consumers can now easily avoid traditional 30-second commercials by zipping or zapping them with remote controls, VCR's and digital video recorders." (NEW YORK TIMES) This article discusses nontraditional ways to sell products via television. 
<br/><br/><label>ISSN: </label>1522-3191; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Merchandising.<br/>Television advertising.<br/>Television broadcasting.<br/>Television program product placement.
<br/><br/><label>LC Class. No.: </label>AC1.S5 
<br/><br/><label>Dewey Class. No.: </label>050