Paul, Pamela, <br/><br/>
Targeting Boomers. 
Pamela Paul. 
 -  American Demographics,  2003. 
 - SIRS Enduring Issues 2004.  Article 44,  Family,  1522-3213; .
<br/><br/> Articles Contained in SIRS Enduring Issues 2004.  Originally Published: Targeting Boomers, March 2003; pp. 24-26. 
<br/><br/> "Print, radio, television, the Internet. When it comes to Baby Boomers' media consumption, it seems just about anything goes for this generation of 78 million Americans." (AMERICAN DEMOGRAPHICS) This article suggests that while "television may still be an effective mass medium for reaching Boomers...as this generation gets older, it appears willing to embrace new forms of media." 
<br/><br/><label>ISSN: </label>1522-3213; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Baby boom generation (1946-1964)<br/>Internet users<br/>Mass media--Social aspects<br/>Mass media and the aged<br/>Target marketing<br/>Television and the aged<br/>Television viewers
<br/><br/><label>LC Class. No.: </label>AC1.S5 
<br/><br/><label>Dewey Class. No.: </label>050